Context
Introduction
The consumer electronics industry faces ongoing competition as brands balance innovation, pricing, and promotional strategies to capture market share
Role
• The learner acts as a pricing strategy analyst within a consumer electronics retail chain.
• Their responsibilities include monitoring competitor pricing data, identifying trends, and recommending promotional strategies to remain competitive
Business Objectives
• The task is to assess competitive pricing and deal patterns in the consumer electronics market to inform the retailer’s promotional planning.
• The learner’s role provides them with the ability to translate large-scale product and price data into actionable insights for marketing and sales teams.
Products
The product is a comprehensive pricing trend report or dashboard highlighting competitor price ranges, discounts, and timing of promotions.
Codebook
id, prices.amountMax, prices.amountMin, prices.availability, prices.condition, prices.currency, prices.dateSeen, prices.isSale, prices.merchant, prices.shipping, prices.sourceURLs, asins, brand, categories, dateAdded, dateUpdated, ean, imageURLs, keys, manufacturer, manufacturerNumber, name, primaryCategories, sourceURLs, upc, weight
Dataset
License
Not Provided
Tags
Data Provenance
